How Ruby’s CEO’s Dashboard is Helping Decision Makers Take Their Enterprises Forward
In the world of business today, Change is the Only Constant. Technology has been fast evolving leading to frequent disruption of traditional business models. Additionally, businesses commonly face changes in consumer preferences and government policy.
A business aiming to build a significant competitive advantage in such an environment needs to have the following:
- For the entire business and each department, well-defined objectives, KPIs, lead and lag indicators
- Effective tracking of the operational performance against these KPIs in the form of periodic reports
Key Challenges
For any business operating and trying to grow in such a dynamic environment, multiple departments have to work in tandem, taking micro-decisions in a short time. Timely decisions are extremely crucial.
In such a situation, appropriately delegated analysis of business operations and decision-making to the department heads, closely monitored by the CEO can be the real differentiator.
When setting up reporting for CEO’s consumption, the sheer diversity and inconsistency of data coming in from multiple sources & software applications can be daunting. Additionally, there could be a large volume of data to deal with. Cleaning & transformation of data, the structure of data-model, and dashboard need to fall in place quickly, or by the time you leverage an opportunity or see a problem, it might be too late.
Introducing the CEO’s Dashboard, from the stable of Ruby Consulting.
Our CEO’s Dashboard
Ruby’s CEO dashboard is a one-stop solution for all the insights you need to run your company like a well-oiled machine. We can consolidate data from all corners of your company even those not traditionally easy to track and deliver, clean, actionable insights so that you can do what you do best: deliberate and execute.
Let us consider a hypothetical firm that works in the manufacturing and distribution of home appliances. There are multiple sources of actionable data. The company employs many function-based applications, work with excel based trackers and other software like Tally ERP for accounting. There is also data coming in from sources not tracked by Google that could possibly give important insights. How does a CEO efficiently deal with all this and leverage the data to their advantage?
Our Features
Relevant and Clean Insights:
Too much data is just noise that hinders the decision-making process. In a company, often some of the data coming in are simply not relevant to the CEO. Our dashboard provides the right insights that you need while filtering out the unwanted noise so that things can move at a brisk pace.

Clean Dashboard with Customised KPIs from across Business Functions
Consolidating Untracked Data:
Many sources of data are not tracked by Google but can still provide very valuable insights. Ruby’s CEO’s Dashboard consolidates such data into actionable information saving the employees valuable time.
KPIs From Different Wings:
In our hypothetical company, data is coming in from different wings of the company. Broadly these wings can be grouped into three
- Sales, Marketing, and CRM
- Operations, Logistics, and HR
- Profitability and Financial Analysis
A CEO needs KPIs coming in from all three categories and be simultaneously aware of what is happening at each place. Ruby’s CEO’s dashboards collate all the relevant data in one place so that decisions can be made keeping in mind the performance and synergies of all the departments.
Intuitive Interface:
The dashboard is crafted to be extremely intuitive and user friendly. Data points can be accessed by simply hovering over the tile and the next tile is only a scroll away for easy navigation.
Customizability:
You can add new trackers by adding tiles as per your convenience simply by dragging and dropping allowing you to create a very personalized dashboard to work more efficiently. This way you can create a very personalized dashboard to fit your decision-making methods.

Deeper Insights:
Need more than the summary data on tiles? That is easy too. All you need to do is click on the tile and Ruby’s Dashboard will take you to a more detailed report of that segment which is just as intuitive as the summary page.


Email or Message Alerts for Outlier Events:
Ruby’s dashboard allows you to keep alerts that will inform you when a tracked item performs as per parameters that you set. For example, in our case, an alert can be set if a particular product stock falls below a certain threshold.

Mobile-Friendly:
In today’s fast-paced world it is important to be able to work on the go. Our dashboard is mobile friendly so that you can always stay on top of what is happening regardless of where you are with an interface that is just as user friendly as the desktop version


