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Newsletter Support Services

Newsletter Support Services

Consistent and Continuous support services to ensure effective communication to various stakeholders

Newsletters have become an important tool to keep various stakeholders updated on various topics and events happening within the industry or the Company. Many organisations often use this to create customer loyalty and thereby drive sales. While many organisations keep sending newsletters on a regular basis, they seldom see an impact of this. This requires a strategic approach and through our newsletter support services we help in answering the following questions:

  • What message to communicate
  • Who is the audience
  • What medium/platform to use for communication
  • What is the frequency of the communication\What is the structure of the newsletter

Benefits of Newsletter Campaign

  • Timely announcements
  • Improve branding and corporate image
  • Better investor relations
  • Customer loyalty
  • Increase in website traffic
  • Boost social media following

Content to Be Covered

  • Industry updates
  • Launch of new product or line of business
  • Awards or certifications acquired
  • Key achievements
  • Celebrity endorsement
  • Interviews with industry experts or stalwarts
  • Surveys
  • Emerging trends or technologies
  • Strategic announcement – Partnerships, JVs, Investments

How We Can Assist

  • Create a medium-term plan covering topics, frequency, audience etc
  • Create high-quality templates and designs relevant for the audience
  • Provide data & information to substantiate any claims or opinions
  • Provide support in content writing
  • Maintain database of contact mailing lists
  • Automate tasks wherever possible thereby reducing cost and resource time
  • Sending newsletters as per schedule and timelines
  • Tracking and analysis on an ongoing basis to increase engagement

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